A visual identity that stands for clarity, calm, and trust.
Speycker is the consultancy of Arno Hamar de la Brethonière, specialised in complex issues at the intersection of social and security domains. With years of experience in areas such as counterterrorism and radicalisation, he supports governments and civil society organisations with sharp analysis and constructive advice.
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A strong positioning that matches the substance
Together with Arno, we developed a positioning that reflects both his deep expertise and personal approach. The new visual identity had to strike the right balance: serious yet approachable — a style that builds trust and leaves room for dialogue.
A logo with meaning
The logo draws inspiration from cuneiform script — a nod to both the name Speycker and to ancient forms of coded communication. The letters ‘b’ and ‘s’ are subtly embedded in the design, creating a layered visual effect. It’s a perfect match for the work of Bureau Speycker: making sense of complexity and bringing clarity to what’s hidden beneath the surface.
Serious, clear, and attuned to urgency
We chose a subdued colour palette that conveys calm and clarity. One accent colour was added deliberately — used sparingly, but strong enough to highlight moments of urgency or focus. This gives the style a clear rhythm between calm and precision.
From concept to reality
The new identity has been rolled out across all touchpoints, including a clear, well-structured website and a complete brand manual. This ensures Bureau Speycker continues to communicate with clarity and professionalism — now and into the future.
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What we have done:
Brand positioning
Design
Branding
Webdesign
Arno about
de Vormstrateeg
“Impressive how they managed to turn a feeling into a visual identity. I’m really happy with my fully renewed branding, logos, and website. Highly recommended!”
