Branding & Visual Identity
Give your brand a face that feels right — with a strong style, visual consistency, and recognisability in every detail.
A strong brand doesn’t just live on paper — it lives in experience. And that experience starts with branding: the way your brand presents and feels. It’s the sum of how you communicate, how you look, and what you convey. Branding isn’t just an afterthought — it’s a vital part of your brand strategy.
At De Vormstrateeg, we translate strategy into a brand that feels right — visually, verbally, and emotionally. So you become recognisable, build trust, and leave a lasting impression.
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Why Branding Matters
Branding is the bridge between who you are as a brand and how your audience experiences you. It brings consistency, credibility, and appeal — and makes your brand tangible across every channel and touchpoint.
- Gives your brand a distinctive and professional look
- Strengthens recognition and brand experience
- Ensures consistent presentation, both internally and externally
- Makes communication and design choices easier
- Builds trust with clients and stakeholders
Our Approach: From Brand Story to Visual Identity
Strong branding starts with a solid foundation. We always build from brand strategy, so everything we create ties back to who you really are. Not just a visual style — but a true translation of your unique brand identity.
1. From Strategy to Concept
We begin with your brand identity: who you are, what you stand for, and how you want to be seen. From there, we develop a powerful branding concept that guides both design and communication.
2. Visual Identity: The Brand Style
Your visual identity is the design side of your branding. Logo, colour palette, typography, imagery, icons — all come together in a look that’s coherent, recognisable, and true to your brand personality.
3. Real-World Application
We bring your branding to life across touchpoints: from websites and social media to print and presentations. Everything works together to create a strong, consistent presence.
4. Practical Guidelines
Great branding needs to work in the real world. That’s why we always deliver a clear style guide or brandbook, so everyone in your organisation can apply it correctly and confidently.
What Strong Branding Delivers
Branding that works makes your brand stronger. It helps you stand out, stick in people’s minds, and earn trust. And it makes choices easier — in design, communication, and strategy.
- A clear, recognisable brand identity
- More impact and consistency in every expression
- A professional, distinctive visual presence
- Internal clarity and brand pride
- A brand that sticks — visually and conceptually
1. Visual direction
From strategy to style and tone
2. Design concept
The look & feel of your brand story
3. Identity development
Colours, typography, logo, and visual language
4. Brand assets
