We believe in informal collaboration, clear communication, and short lines. No unnecessary layers, no complications — just good work, made together with our clients.
And yes, we love it when people drop by the studio. So does Tigo, our office dog — he’s usually the first to say hello at the door.
We handle the full journey — from sharpening brand strategy to developing a visual identity and rolling it out in practice. But where we truly excel is in bridging the gap between strategy and design. That moment when ideas, core values, and ambitions are translated into a fitting and compelling visual language.
Many studios focus either on strategy or on design. We operate right in between. We help organizations not only define their story but make it visible — in a style that fits who they are and where they’re headed.
A strong brand identity doesn’t just work functionally. It speaks to people on an emotional level — and that’s what creates real connection.
When we thought about our name, we kept coming back to the one thing that sets us apart: Vormstrategie. The bridge between thinking and making. Between identity and expression.
The word Vormstrategie didn’t exist yet, so we decided to introduce it ourselves. Even Wikipedia had to adjust. After some back and forth, it now reads:
“Vormstrategie is a discipline within graphic design focused on discovering, preserving, and managing a brand’s visual language — with the goal of strengthening its identity.”
Other designers are now using the term too, and honestly, we love that. Apparently, there was a need for a name for this part of the craft.
To us, Vormstrategie isn’t a separate phase — it’s the red thread running through our entire approach. It helps us build brands that feel right, inside and out.
Strategy
Naming
Branding
Graphic Design
Web Design
Creative thinking meets strategic insight — for design solutions that are smart, impactful, and built to last.
Curious
Goal-driven
Strategic
The studio
strategy & design
Nadji van den Broek
My focus is on brands that feel right, where strategy and form become one. My work starts with the fundamental question: what should this brand be? From there, I translate concept into identity and positioning into design. Every detail is a strategic choice. The end result should feel self-evident, as if it could not have been any other way.
design & creation
David Wijns
What drives me is design that does not yet exist, where experimentation and application come together. My work begins with the question: what more is possible? From there, I explore new tools, test techniques and push boundaries. Every experiment is a search for something better. The end result feels fresh, as if it looks beyond what we already know.
