Frequently Asked Questions about our approach to Strategic Design and Brand Development
At de Vormstrateeg: Your guide to Strategic Design and Brand Development FAQs — Answers to common questions
F.A.Q.
Common Questions
What exactly does De Vormstrateeg do?
De Vormstrateeg is a creative strategic agency that helps organizations build a powerful brand. We offer services in brand strategy, visual identity, naming, web design and graphic design.
Who is De Vormstrateeg for?
We work for growth-ambitious companies, governments and non-profits that want to be strategically and visually stronger in the marketplace.
What is the difference between brand strategy and branding?
Brand strategy is the foundation of your brand: who you are, what you stand for and for whom. Branding is the visual and verbal execution of that strategy.
Why is a strong visual identity important?
A consistent and distinctive style strengthens your recognizability, credibility and customer trust.
What does your process look like?
We start with an intake, followed by research, concept development and design. Everything is tailored to your brand objectives.
What does a brand strategy track involve?
A trajectory consists of brand research, workshops, audience analysis and competitive research. This leads to a sharp positioning, a brand story and creative frameworks for branding and communication.
What does a good brand strategy deliver?
A stronger market position, more brand consistency and a better connection with your target group.
How long does a brand strategy process take on average?
Between 4 and 8 weeks, depending on the scope.
Do you also work with internal marketing or communications teams?
Sure. We work complementary to internal teams and complement where necessary.
Can you help with brand positioning in a new market?
Yes. We develop brand strategies for repositioning, internationalization or launch in a new target market.
Naming (Brand name development)
Do you offer brand name development?
Yes, we develop unique and strategically sound brand names for businesses, products and services.
What makes a good brand name?
A good name is relevant, distinctive, easy to pronounce, internationally useful and legally available.
Can you test existing brand names?
Yes, we conduct name analyses for semantics, sound, cultural sensitivity and availability. For legal protection or trademark registration, we work with specialized partners.
How does the naming process work?
We go through a compact but effective process: kick-off, working session and creative preparation. This is followed by naming sessions and iteration to a shortlist. The best names are analyzed, legally reviewed and refined. Finally, you receive a final report with the chosen name and available domain names.
What is a visual identity?
A visual identity is the visual translation of your brand strategy: logo, typography, colors, graphic style and photography.
Do you also design logos?
Yes. Logo design is a core part of our branding processes. Important principles are that the logo is developed as an integral part of the corporate identity, but also has enough visual power to communicate independently. A strong logo is simple, recognizable, timeless, scalable and visually appropriate to your brand.
What is a corporate identity renovation?
We modernize your existing identity without losing recognition. Ideal for repositioning or growth.
Do you provide a brand guide or style manual?
Yes, you always receive a digital brand guide with guidelines for color use, typography, logo applications and visual elements.
What is the difference between a visual identity and graphic design?
Visual identity is the foundation; graphic design applies it to assets such as flyers, brochures, and digital content.
Identity Implementation
What is identity implementation?
We ensure that your new brand style is professionally implemented in all communications - digital and print.
What resources can you provide or supervise?
For example: stationery, presentations, social media visuals, PowerPoint templates, email signatures, brochures, signing, clothing and packaging.
Do you also take care of printing and production?
Yes. We supervise the entire process from design to realization with regular partners.
Do you support internal adoption of the new style?
Yes, through workshops or presentations we ensure internal support and consistent use of the corporate identity.
Web Design
Do you also design websites?
Yes. We design user-friendly websites that are visually strong and aligned with your brand strategy.
Do you work with WordPress, Webflow or other platforms?
Yes. We design independently of technology. In-house, we build websites in WordPress and Webflow, and work with developers who provide custom solutions. and work with developers who build in WordPress, Webflow or custom solutions.
Do you also do website restyling?
Yes, if the structure is right, we can optimize the look and feel and user experience.
Do you also provide wireframes or UX designs?
Yes, we provide UX designs, wireframes and high-fidelity designs that are ready for development.
Can you also help with content strategy for websites?
Yes, we advise on structure, tone-of-voice, storytelling and SEO content.
Do you also offer graphic design?
Yes. We design communication tools that fit your brand identity, such as posters, flyers, annual reports, banners, packaging and more.
Can you also design digital assets?
Sure. Think social media visuals, e-books, infographics, email templates and digital presentations.
Do you provide ready-made files for print or online use?
Yes. Everything is professionally formatted and delivered technically correct for the intended application.
Can you also animate designs?
Yes, we offer motion design for social media, video openers, logo animations and more.
Collaboration & Costs
What does a project at De Vormstrateeg cost?
The investment depends on the type and size of the project. We always provide a customized quote.
How do I start a collaboration?
Schedule a no-obligation meeting through our contact form. We will discuss your question and advise on the right approach.
Can I hire you for a partial project?
Yes. You can hire us for a specific component such as logo, naming, website or printing.
Do you have experience with non-profits or the public sector?
Yes, we regularly work with municipalities, healthcare organizations and educational institutions.
Also building a brand that communicates powerfully?
Get in touch with us!
Creative Strategies That Grow Your Brand • Creative Strategies That Grow Your Brand • Creative Strategies That Grow Your Brand • Creative Strategies That Grow Your Brand • Creative Strategies That Grow Your Brand
Quick and clear answers to all your frequently asked questions
Our Services: Brand Strategy, Branding & Visual Identity, Naming, Web Design and Graphic Design.