Smart strategy meets strong design — because beauty works best when it’s built on clarity.

Design with vision and strategy. Made in Amsterdam. For ambitious brands.

Two people smiling and discussing ideas at De Vormstrateeg.

Expertise, shaped around your organization.

We combine deep market insight with creative design, offering five core areas of expertise that align seamlessly with the needs of both leadership and internal teams.

Visibility gets you noticed. Brand strategy makes you unforgettable.

In a world full of brands, being yourself isn’t enough — it’s about how you’re perceived. We help your brand claim its place in both the minds and hearts of your audience. No noise, just crystal-clear positioning that makes sense from the inside out.

We translate your vision and values into a distinct brand strategy that not only stands out, but sticks. With an eye for trends and a feel for timelessness, we craft a brand story that works. Whether you’re starting from scratch or refreshing an existing brand — we help you claim a solid, lasting position.

Naming That Makes You Stand Out.

A brand name is more than just a label — it captures the essence of who you are. We dive into your core values and vision, guiding you through a creative process to develop a name that truly stands out.

 

Beyond naming, we also design logos and visual identities, ensuring your brand is powerful and consistent — from name to visuals.

Consistent Branding for a Strong Brand.

A visual identity is more than just a logo — it’s the visual expression of your brand’s essence. At De Vormstrateeg, we combine creative design with strategic insight to craft identities that stand out and work.

 

Whether you’re building from scratch or refreshing your current style, we strengthen your brand’s core values and turn them into a clear visual system. With full implementation and dynamic brand management, we ensure a consistent and powerful identity that sticks.

Thoughtful Design That Makes an Impact

At De Vormstrateeg, we make sure your brand leaves the right impression — with strong, strategic graphic design. From annual reports and brochures to social content and magazines, we handle everything from concept to production.

 

We boost your marketing with visual concepts and videos that tell your story with clarity and impact. Whether in print or digital, we’re your partner for visual communication that makes a lasting impression.

Web Design Where Strategy Meets Style.

Your website is an extension of your brand — and it should reflect your identity flawlessly. Whether it’s a digital calling card, an information hub, or a sales channel, we design websites that are strategically sound and functionally sharp.

 

With attention to your visual identity and user experience, we guide the entire design process from start to finish. Our WordPress specialist provides full technical support, giving you everything you need under one roof for a smooth and successful launch.

Creative Strategies to Grow Your Brand • Strategic Design with Impact • Brand Identities that Connect • Innovative Design Strategies • Creative Strategies to Grow Your Brand • Strategic Design with Impact • Brand Identities that Connect • Innovative Design Strategies •

Our Approach: From Strategy to Optimization

We combine data-driven insights with creative thinking to ensure every phase of your project is executed with purpose and impact.

 Strategy & Research

We dive deep into your brand, market, and target audience to lay a solid foundation.

 Concept & Creation

We co-create visual and strategic concepts that fit your goals flawlessly.

Design & Development

From screen to space, we realize concepts in both digital and physical realms

Optimization & Growth

By continuously testing and analyzing, we optimize every campaign for maximum results.

Our Products and Services

A

Advertisements (print and digital)
Animations (2D, 3D, motion graphics)
Art direction
Audits (brand and visual identity)

B

Banners (online and offline)
Blog strategy and content creation
Board game design and production
Brand architecture
Brand identity design
Brand implementation
Brand messaging and positioning
Brand presentations and pitch decks
Brand strategy
Brochures (corporate and promotional)
Business cards

C

Campaign development
Color consulting
Content strategy
Copywriting
Corporate branding
Creative workshops
Customer personas and market research

D

Design systems
Digital branding
Domain name consulting and hosting
Document and print design

 

E

E-books and whitepapers
Email marketing design
Employer branding
Event branding and materials

F

Flyers
Formats and templates
Functional design

G

Gamification concepts
Graphic design
Guidelines (brand and style)

I

Illustrations
Infographics
Interactive content (games, quizzes, tools)
Interactive presentations
Invitations

J

Journey mapping (customer/user)
Journals and annual reports

K

Key visuals
Keyword-based content

L

Landing page design
Logo design
Location branding

M

Market research
Messaging frameworks
Motion design
Mood boards

N

Naming (brands, products, services)
Narrative design and storytelling
Newsletter design and templates

O

Online advertisements
Omnichannel branding
Optimization (UX and content)

P

Packaging design
Photo concepts
Photo shoots
Pitch decks and presentations
Positioning strategy
Product design
Promotional materials

Q

QR code design
Quick-start brand kits

R

Rebranding strategies
Redesign of brands or websites
Reports (visual and editorial)

S

SEO content creation
Signage (indoor, outdoor, wayfinding)
Social media branding and strategy
Style guides
Strategy sessions

T

Templates (documents, presentations, visuals)
Text editing and layout
Trade show materials
Training in brand consistency

U

UI design
UX research and optimization

V

Video content
Visual identity design
Visibility campaigns

W

Wayfinding design
Web design
Website development
Workshops (branding, strategy, design)