Naming

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Naming

Give your brand a name that sticks – with meaning, character, and room to grow.

A strong brand name isn’t a lucky shot – it’s a choice.

It’s often the first thing people hear, read, or remember. A name sets the tone, sparks something, and sticks – before you’ve even said a word. That’s why naming isn’t a standalone creative task, but a strategic part of your brand experience. At De Vormstrateeg, we create names that fit, speak, and lead. Names with a story – rooted in who you are as a brand. So from the very first letter, you’re recognisable, relevant, and impossible to ignore.

Our approach: naming, together

A strong name doesn’t happen in isolation. We combine strategy, creativity, and a sharp sense of language – and we bring the right people into the process with a hands-on working session. That way, we build clarity and buy-in.

1. Brand foundation

We start with your brand strategy. What do you want to express? What should the name evoke? What’s the brand’s tone of voice?

2. Working session with key stakeholders

In an interactive session, we explore emotional cues, linguistic boundaries, and naming directions. This helps define what fits (and what doesn’t) – and creates ownership around the outcome.

3. Creative exploration

We develop a range of name directions – from descriptive to abstract. We consider meaning, sound, positioning, and check for domain and trademark availability.

4. Selection & validation

We test the shortlist for meaning, emotional impact, and practical criteria like URL availability. What’s left is a name that works – now and in the long run.

Ready for a name that sticks?

Looking for a name that makes sense, hits home, and stands the test of time? Or curious whether your current name still fits your brand and ambition? We’re here to help – with strategic, creative, and practical naming support.

1. Brand foundation