From umbrella brand to quality mark

Strategy rarely stands still. Bewegingsvisie began as a collective brand for a group of orthopaedic instrument makers. But over time, the focus shifted: from one brand for all, to a quality mark that leaves space for individual character. Not uniformity, but a strong collective with distinct flavours. We adapted alongside them – and so did the brand identity.

Communication that works (and moves)

As part of the marketing committee, we were at the table where decisions were made. Not just for the ideas, but for the roll-out too. From trade show booths to campaigns, from magazines to animations, from packaging to posters – we handled it. We built a website, organised photoshoots, and crafted image concepts. Internal. External. Online. Offline. All with one goal: a brand that keeps evolving, yet always stays recognisable.

Trust, made visible

Today, Bewegingsvisie is a familiar name in the field – a trusted mark of quality that member companies proudly stand behind. And us? We’re proud to have been part of the journey from day one – helping shape, shift, and grow.

Is your brand on the move too?

Let’s think it through together. We’ll make sure it fits – from strategy to style.

Ready for a brand that grows with your ambitions?
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