How a Strategic Process Led to a Brand with Momentum, Vision, and Character
It started with a fundamental question from founder Lars Brouwer: “What do I actually want?”
Together with The PR Mansion, we kicked off a series of strategic sessions. It quickly became clear: this was the start of a new chapter. No longer a solo practice, but the beginning of something bigger—a team united by the ambition to strengthen organizations with social impact.
Read more
From Positioning to Name
In a collaborative naming session, we gave direction a name. The result: /Swizzt — a name that conveys movement and momentum, with just the right blend of sharpness and energy. Swizzt feels like a brand with drive: bold yet professional. Different, without being vague.
An Identity That Stands Out and Stands Strong
Building on the name, we developed a visual identity that fits the new brand perfectly. The logo has subtle motion, the typography is clear and strong, and the color palette balances professionalism with expression. Every element supports the strategy and brings the brand to life — energetic, sharp, and well-balanced.
Powerful Tools for a Strong Start
We translated the brand into practical tools Lars could use right away: from stationery and business cards to presentation templates, report formats, and social visuals. Every detail was designed with consistency and impact in mind. The brand is ready to be seen — in everything /Swizzt shares with the world.
A Brand in Motion
/Swizzt marks the beginning of a new story. No longer just Lars, but a brand that makes space for collaboration, growth, and movement. Strategically grounded and visually distinctive. Just as it should be.
Ready for a brand that grows with your ambitions?
Let’s get in touch →
Want to build a brand that truly speaks? Get in touch — we’d love to hear from you.
What we have done:
Brand positioning
Naming
Branding
Lars about de Vormstrateeg
“Along with loads of fun, a whole new world opened up. And you can literally see that world come to life on screen…”
Lars Brouwer – Swizzt
