From Pilot to Professional Brand

When De Vormstrateeg joined RWC in 2021, we found an organization full of potential — but with a visual identity still in its early stages. There were some style elements in place, but the brand lacked clarity and professionalism. Our mission was clear: bring structure and elevate the identity to the next level.

Co-creation with the Communications Team

Together with RWC’s communications team, we shaped a clear, consistent, and practical brand style. We redefined the logo, created a full logo package, and designed easy-to-use templates. Illustrations already existed in the brand — we expanded the palette and applied it broadly across various materials.

Rolled Out Across Channels

The new style was implemented across nearly all communications — from print materials and presentations to campaigns, training content, and event resources. The recognizable visual identity was applied consistently, both online and offline.

Growth Through Consistency

Thanks to ongoing collaboration and regular check-ins, the RWC brand grew alongside the organization. The result is a strong, trustworthy, and recognizable identity that builds confidence and increases social impact.

Ready to Build a Stronger Brand?

Curious what a clear, professional identity could do for your organization? Let’s talk.