Stichting RINIS

Restyling for Stichting RINIS

From Back-End Player to Strategic, Professional Brand

At De Vormstrateeg, we believe a strong visual identity is more than just a pretty layer — it’s a strategic tool. For Stichting RINIS — the backbone of digital data exchange between governments — we developed a new visual identity that makes their connecting role visible and clear.

Strategically Renewed, Visually Familiar

RINIS operates behind the scenes — but plays a vital role in how data flows securely and efficiently between government agencies. That’s why we created a visual identity that reinforces this role: evolutionary, not revolutionary. The logo, featuring the familiar arrows symbolizing communication, was simplified and given more presence. A refreshed color palette and typography give RINIS a clean, professional look that’s ready for what’s next.

Technology with a Human Touch

To make the technical domain feel more approachable, we introduced a custom illustration style. Think retro-tech with warmth: clear, inviting, and supportive. No fluff — just visual metaphors that clarify complex processes and give the brand character.

Consistency in Every Detail

From color choices to visual language, we worked with RINIS to bring structure to every touchpoint. It all comes together in a practical brand guide — a tool for anyone working with the brand, inside or out. Whether it’s presentations, reports, trade show materials, or digital channels, every piece now contributes to a cohesive and recognizable whole.

Future-Proof and Balanced

The result: a visual identity that clearly reflects the reliability, innovative power, and connecting role of RINIS. Strategically solid, human in tone, and ready for the next chapter.


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What we have done:

Branding & Visual Identity

Graphic Design

Webdesign

About the New Visual Identity of RINIS

The new color palette and typography give RINIS a fresh, professional look — ready for the future.

Letterhead design for Rins featuring clean, minimalist branding with subtle typography and layout elements.
Modern website design for Rinis showcasing a sleek layout, bold typography, and consistent branding elements.
Person holding a branded folder, showcasing professional print design and visual identity.
Branded mug for Rinis featuring a clean design with the company logo and consistent visual identity